Marketing Communications for Churches

Having served as a communications director for two megachurches, Roy Harryman understands their unique needs. Churches face the challenge of speaking effectively to their internal audience while still being relevant and understood by the world outside. And of course they have to do it on a non-profit budget.

We have experience in these areas of church communications:

  • Capital campaigns
  • E-mail marketing
  • Videos
  • Newsletters (print and electronic)
  • Graphic design and branding
  • Website development and Web content creation (including SEO)
  • Social media marketing
  • Podcasting
  • Media relations

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CHURCH COMMUNICATIONS PORTFOLIO

abundant life capital campaign


HOPE LIVES CAMPAIGN


SAMPLES OF WEEKLY VIDEO ANNOUNCEMENTS

The Feed is a weekly video update shown online and during weekend services at Abundant Life. I collaborated with our team to identify the subject matter, wrote the scripts, recruited volunteer talent and supervised a contractor who did the videography work.

PROMOTIONAL, EDUCATIONAL AND INSPIRATIONAL CHURCH VIDEOS

We sought a creative way to address the challenges of seating and parking, and we had the talent in house! Humor is mightier than a good scolding.

Let's face it. No one wants to sign up for a database, especially at your church. How impersonal. Yet it's vital for churches and organizations to have accurate contact data on their membership. Our challenge was to get attention and to spur action. Instead of calling the database by its product name, we named it "My LSCC" (my church) to spur personal ownership. We recruited two high-profile staff members to appear in the video, then parodied a well-known commercial (freecreditreport.com). Yes, it's legal if you change every seventh note, which we did. The results were on target: awareness, action and ownership. And we never called it a database.


PODCASTS


CHURCH GRAPHIC DESIGN PORTFOLIO

Click on an image to enlarge it and read descriptive text.

Roy Harryman church graphic design portfolio


SOCIAL MEDIA GALLERY

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Social Media Marketing


CHURCH COMMUNICATIONS ANALYTICS

This PDF demonstrates several ways that the success of church communications were measured.

Church Communications Analytics, Roy Harryman