Audio and Video: The Language of Culture

CREATE MEMORABLE MEDIA THAT YOUR AUDIENCE WILL SHARE

Video
Video is increasingly the language of our culture. And, because of advances in technology, it's increasingly affordable to small- and medium-sized businesses and non-profits. Its uses extend far beyond traditional commercials, even advertisements that are shared on the Web. Creative options include:

  • Video blogging (vlogging)
  • Video for social media
  • A YouTube channel of your very own, hosting a collection of videos you've created
  • Live streaming mobile video

We can help determine if video is the right medium for your message.

Click here to see examples of video projects.

Audio
Video is not the solution for every communications challenge, particularly with longer media presentations. Podcasting is an excellent medium to present interviews, seminars, sermons and reports that are of high content value but do not lend themselves to a visual presentation. Podcasts also place you in the highly-trafficked iTunes podcast store.

At Roy Harryman Marketing Communications, we've hosted numerous podcasts and several different shows and would be happy to help you evaluate if the medium is right for you.

Click here to see examples of podcasting projects.


PODCASTING PRESENTATION TO THE INTernational ASSOCIATION OF BUSINESS COMMUNICATORS

PODCASTS


VIDEO SAMPLES

LEE'S SUMMIT GO PROMO VIDEO

LEE'S SUMMIT GO VIDEOS

The Feed, Sample 1

The Feed, Sample 2

STRATEGOS INTERNATIONAL

PHOTO-BASED PROMOTION FOR ALL PRO GROUNDS

CROSSWORLD MATCHING GRANT VIDEO

BOOK PROMOTION FOR PEOPLE MATTER

GAME DAY AT ABUNDANT LIFE

 

ABUNDANT LIFE PROMO: HELP OTHERS FIND A SEAT

We sought a creative way to address the challenges of seating and parking, and we had the talent in house! Humor is mightier than a good scolding.

lee's summit community church:
MUSIC VIDEO TO PROMOTE DATABASE REGISTRATION

Let's face it. No one wants to sign up for a database, especially at your church. How impersonal. Yet it's vital for churches and organizations to have accurate contact data on their membership. Our challenge was to get attention and to spur action. Instead of calling the database by its product name, we named it "My LSCC" (my church) to spur personal ownership. We recruited two high-profile staff members to appear in the video, then parodied a well-known commercial (freecreditreport.com). Yes, it's legal if you change every seventh note, which we did. The results were on target: awareness, action and ownership. And we never called it a database.