Small Business, Big Impact
YOU CAN BE SMALL, BUT MIGHTY.
Small-business owners make the world go round. They return calls, look customers in the eye, create jobs and pay the bills. Big business? Not so much.
Yet when it comes to marketing, small firms are often in a David vs. Goliath struggle. Mega corporations can flood the airwaves and internet with promotions, making your efforts seem like a mere drop in the ocean. So what’s a small business to do? Since you can’t beat the biggies at their own game, play a different one.
In “Small Business, Big Impact”, Roy Harryman helps owners and managers cut through marketing speak, sales hype and tech gibberish. The way is then cleared to create an effective, personalized marketing strategy. This means:
Clearly identifying your goals before you spend any money on marketing.
Taking advantage of free and cheap resources to get started (Roy calls this Molotov Marketing).
Reorienting your marketing approach from hard selling to educating. It means moving from a transactional to a relational mindset.
The latest, greatest gadgets and apps will continue to evolve AND adaptations will be required. But if your strategy is built on a rock, it will stand.
GET A FREE CONSULTATION
Do you own or manage a small business or nonprofit? Contact Roy Harryman, author of Small Business, Big Impact, for a free marketing consultation.
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