GET THE BOOK

Small Business, Big Impact

YOU CAN BE SMALL, BUT MIGHTY.

Small-business owners make the world go round. They return calls, look customers in the eye, create jobs and pay the bills. Big business? Not so much. 

Yet when it comes to marketing, small firms are often in a David vs. Goliath struggle. Mega corporations can flood the airwaves and internet with promotions, making your efforts seem like a mere drop in the ocean.  So what’s a small business to do? Since you can’t beat the biggies at their own game, play a different one. 

In “Small Business, Big Impact”, Roy Harryman helps owners and managers cut through marketing speak, sales hype and tech gibberish. The way is then cleared to create an effective, personalized marketing strategy. This means:

  • Clearly identifying your goals before you spend any money on marketing.

  • Taking advantage of free and cheap resources to get started (Roy calls this Molotov Marketing). 

  • Reorienting your marketing approach from hard selling to educating. It means moving from a transactional to a relational mindset.

The latest, greatest gadgets and apps will continue to evolve AND adaptations will be required. But if your strategy is built on a rock, it will stand.     

GET A FREE CONSULTATION

Do you own or manage a small business or nonprofit? Contact Roy Harryman, author of Small Business, Big Impact, for a free marketing consultation.

MORE FROM ROY HARRYMAN

Featured
Word of Mouth Marketing
Word-of-Mouth Marketing: Next Gen

Despite technological advances, the most effective advertising continues to be word of mouth. Personal referrals remain golden. What’s different today is how customers share the word about your business. Harnessing the power of traditional word-of-mouth with today's technology can help you get in front of more prosects than ever.

Molotov Marketing
Are you a Molotov marketer?

“Bang for the buck” is a phrase we’re familiar with. Small businesses and nonprofits have little margin to waste money on costly marketing experiments. In what I call Molotov marketing, free and cheap methods are used to establish a broad, budget-friendly footprint. This approach conserves resources, allows you to measure what works and to determine what you actually have time to manage.

Small-Business-Marketing
Marketing: What to know before you spend your dough

Small businesses and nonprofits need a clear understanding of their goals before they spend money and time on marketing. They should be able to answer the question, "What does success look like?" before they start cutting checks. Sometimes reflection is in order to arrive at the answer, but it's time well spent. It's what you must know before you spend your dough.