This sign is the gold standard in notices about public facilities. It addresses the problem in a forthright but humorous way and redirects shoppers to an alternative method of transportation. It treats people like … well, people! So often these communiques read like terse bureaucratic notes from a cranky Nanny. Good show Network Rail!

There’s a great deal of hand wringing as well as hype about AI. Here’s what I have found works, and doesn’t, in my role as a marketer.

It’s shocking how often marketers don’t use their secret weapon. And what is that? Storytelling. But not just any story. As brand communicators we must be telling dynamic stories about how our products and services solve thorny problems for real people. No matter our industry, people’s problems are real. But instead of writing a real-life page turner, brands usually devolve into sharing indecipherable corporate gobbledygook that no one will ever read. Ready for a change?

Never blindly delegate or spend your way out of critical decisions about promoting your business.

Dr. Dan Erickson invested in life’s most valuable asset: people.

Minimize the grind. Begin with the end in mind.

Your digital video presence creates a first impression. Is it a good one? It can be.

Instead of throwing it over the wall, invite collaboration.

Instead, communicate more precisely and effectively by choosing the right word.

This Italian original serves cookies, pastries, cannoli and … need I go on?

Why are job opening descriptions so unbelievably lame?

Invest most fully in marketing tools that can’t be ripped out from under you.

This public education campaign raised funds and shared the story of an arrest stemming from advanced surveillance techniques.

It’s usually centered around silver-haired people playing golf. Is that all there is?

Calling employees heroes is fine … if you treat them as such.

Businesses must rise to the challenge of communicating face mask mandates without angst.

Fidler on the Roof KC demonstrates excellence in construction with visual storytelling.

A creative approach drew a packed house of cyclers before the business officially opened.

This new business owner persevered through the worst part of the pandemic, adapting and overcoming.

Don’t settle for frozen screens, nose hairs and general lameness.