www.royharryman.com In an age of emojis, the written word still matters. Words are the foundation upon which we make voting and purchasing decisions, donate to causes and educate upcoming generations. Written words aren't superfluous or anachronistic. They're elemental. Instagram photos don’t stand alone. Videos need scripts. Podcasts need outlines and questions. Words change the world. Or at least our little part of it. That’s why it’s essential we harness their power and avoid pitfalls that short circuit high-impact writing. In this fast-paced presentation, you'll learn how to: • Determine your goal. • Identify your audience. • Outline your project. • Write in your own voice. • Eschew corporate speak. • Efficiently proof and edit. Life’s too short for boring, lifeless prose. Write a post and change the world. About the presenter Roy Harryman is the principal of Roy Harryman Marketing Communications, a firm that helps small businesses and non-profits discover and share their unique brand stories. Before starting his own firm in 2015, Roy worked as a journalist for local newspapers, business publishing companies and in non-profit marketing. He is a two-time winner of the KC/IABC Incredible Award and has been recognized by the Missouri Press Association for in-depth news reporting and breaking news reporting.

The world is full of blah, blah, blah. Stand out with concise, compelling words meant for real people.

I was honored to present, “Writing for Maximum Impact” to the Kansas City chapter of the International Association of Business Communicators in 2019. This 40-minute talk illustrats that, even in an age of emojis, the written word still matters.

Words are the foundation upon which we make voting and purchasing decisions, donate to causes and educate upcoming generations. Written words aren't superfluous or anachronistic. They're elemental.

Instagram photos don’t stand alone. Videos need scripts. Podcasts need outlines and questions.

Words change the world. Or at least our little part of it. That’s why it’s essential we harness their power and avoid pitfalls that short circuit high-impact writing.

In this fast-paced presentation, you'll learn how to:

• Determine your goal.

• Identify your audience.

• Outline your project.

• Write in your own voice.

• Eschew corporate speak.

• Efficiently proof and edit.

Life’s too short for boring, lifeless prose.

Write a post and change the world.