Here’s a straightforward guide from a small business for small businesses.
Roy Harryman
As I’ve worked with small businesses and nonprofits over the last couple of decades, I’ve noticed a gap in marketing education.
Most books, videos and podcasts advocate tactics that, realistically, can only be pulled off by big business or large organizations.
Even resources touted for small businesses are usually overly complex and expensive for their intended audience. Over several years I wrote, rewrote and revised this book for my customers: businesses with 1 to a few hundred employees. Most do not have a marketing department and make due with one or more people juggling responsibilities. Does that feel familiar? If so, this book is for you.
“Small Business, Big Impact” is a practical, action-oriented guide for small businesses and nonprofits that want to do more with less.
It offers straightforward advice to help business owners and nonprofits clarify their marketing goals, build their brand presence, prioritize customer needs, and embrace continual improvement.
The book demystifies modern marketing tactics and empowers small-but-mighty organizations to make a disproportionate impact by being original, telling their stories, and communicating to their ideal customers.
It's been a great deal of work and joy to complete this project. My goal is that it makes your marketing journey successful.