Promoting your business, like everything else, requires a continual investment of time, money and energy.

You may do great work, but can people tell from the outside?

The main difference is everyone – including every business – has a megaphone. Are you using it?

Never blindly delegate or spend your way out of critical decisions about promoting your business.

Small businesses and non-profits can make an impact on a small budget.

Could anyone else treat customers this way and stay in business?

You must answer this question before you try to promote your business.

The world is full of blah, blah, blah. Stand out with concise, compelling words meant for real people.

Too often, small business and non-profits are selling themselves short by being stuck in sales mode.

Marketing on Facebook is becoming as fun as a fastball to the face. What to do?

Use slides to turn heads, not roll eyes.

Read Gretchen Rubin’s “Better Than Before.” And you will be.

There’s nothing impressive about jargon-laden, incoherent babbling.

Your personal brand is who you are, what you do and how you present those concepts with media.

Our common cultural measure is out of whack.

Don’t risk relational capital on the bitcoin of quick fixes.

But little people refuse to engage in it.

A grace bomber, that is.

Got a love-hate relationship with your inbox? Time to make up.

Most people miss this low-hanging fruit. Pick it. Now.