Customers don’t care about our merchandise. They want to know how we can make their lives better.

The best of how-to marketing guides and a pile of cash can’t make up for a business with no personality.

It’s amazing how a shared passion brings even strangers together.

The business you’re chasing may be right under your nose.

Don’t cut corners on the core of your business identity.

Before you start marketing, locate your target.

Promoting your business, like everything else, requires a continual investment of time, money and energy.

You may do great work, but can people tell from the outside?

The main difference is everyone – including every business – has a megaphone. Are you using it?

Never blindly delegate or spend your way out of critical decisions about promoting your business.

Small businesses and non-profits can make an impact on a small budget.

Could anyone else treat customers this way and stay in business?

You must answer this question before you try to promote your business.

The world is full of blah, blah, blah. Stand out with concise, compelling words meant for real people.

Too often, small business and non-profits are selling themselves short by being stuck in sales mode.

Marketing on Facebook is becoming as fun as a fastball to the face. What to do?

Use slides to turn heads, not roll eyes.

Read Gretchen Rubin’s “Better Than Before.” And you will be.

There’s nothing impressive about jargon-laden, incoherent babbling.

Your personal brand is who you are, what you do and how you present those concepts with media.