Your digital video presence creates a first impression. Is it a good one? It can be.
Running a webinar or Zoom meeting? Easy stuff!
Or is it?
The answer is: It depends.
It depends on the purpose of your online video meeting. If you and a colleague are collaborating on a long-distance project, then aesthetics and audio don’t have to be good, just passable.
But if you’re making a sales presentation or streaming a webinar, first impressions matter. A few missteps can render your presentation unwatchable (or unlistenable).
For instance?
If the presenter has not closed the feedback loop, sonic booms and digital noise can echo through everyone’s eardrums into eternity.
Unless you have an expertly-lit green screen, your hair and various parts of your body and clothing will flicker and “ghost” – as if someone were trying to “beam you up” during your presentation.
Bad lighting can turn you into a silhouette, as if you’re trying to protect your identity. Or it can blow you out, making it appear you are under the hot lights of interrogation.
A wireless, or poor, internet connection can cause lags, making you appear to fail uttering every third word.
Not the best for first impressions. Or eternal impressions. If a poorly-executed webinar is uploaded to YouTube, it will live on forever in the hall of shame.
What to do? Plan. Take action.
This free guide helps you identify key audio and visual components of your webinar and recommends sound approaches for each. I’m not a tech expert or professional videographer. But I do have a PhD from the school of hard knocks. And what I’ve learned, I pass on to you. Free.
Why? Perhaps in sharing these resources, our paths can cross. And if they do, perhaps it’s for a reason.
Wishing you the very best in your online video endeavors.
Roy Harryman is the principal of Roy Harryman Marketing Communications.
Helping small businesses, entrepreneurs and nonprofits make a BIG impact.