Marketing for financial planning doesn't have to be boring

It’s usually centered around silver-haired people playing golf. Is that all there is?

By Roy Harryman, Principal

Marketing for financial planning (stop yawning!) … doesn’t have to be boring. My friend Trevor Cochrane has a background in music that he’s creatively infused into his fast-growing business, Reverb Financial. I had a blast working with him on this video and his website, reverbfinancial.com. Trevor applies the auditory concept of reverb to finances in the sense that investing should create a legacy, like a sound that carries through a fine arts auditorium. It was a privilege to be a part of the great work Trevor does. Need creative ideas to share the excellence of your small business or non-profit? Let’s talk.

Roy Harryman is the principal of Roy Harryman Marketing Communications. He plays no musical instruments, but he can still dream.